Copy Writing
Copy. On Trend.
Sweft enables creative copy as soon as enough data has been gathered to furnish creative copy writers with adequate detail to infuse their creative magic into any new SKU launch.
Sweft automatically notifies Copywriters the instant a new SKU has accumulated sufficient product data to facilitate creative copy that evokes emotion and solicits purchase in sync with on-trend consumer taste.
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SKU Queue
Sweft automatically prioritizes SKUs requiring copy as process timelines evolve in real time.
Cross-Check
Sweft collects and pre-screens every element of data per SKU, including final images prior to initiating copy requests.
Copy-Check
Each submitted iteration draft is complimented by prior approval commentary and edit suggestions.
Automated Publishing
Approved copy stages directly into production or pre-production contingent on other process variables in progress.
As a retailer, you need more than just another PIM system — Sweft’s PWM platform is the central source of truth for faster GTM, optimizing workflows across departments from merchandising to marketing. Increase your margins by eliminating the many spreadsheets and improving the efficiency of every step from product selection to sell-on-time, to deliver engaging product experiences across digital channels from one integrated platform to ensure highly profitable product launches, with Sweft’s easy-to-use Product Workflow Management system. Contact us today about our copywriting features and schedule your demo today!
