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The Hidden Costs of Product Launches


Symptoms and Costs of Launch Delays 

Lengthy delays in launching new products take a heavy toll on retail revenues, productivity, and reputation.  Inventory arrives in warehouse only to sit “in stock, not online” for weeks or months. These delays have quantifiable costs like lost sales, margin, and negative brand impacts.

    • 10-15% lost sales and margin erosion from products missing sales window
    • Higher inventory carrying costs from lack of visibility into stock levels
    • Unrealized marketing ROI as campaigns promote unavailable products
    • Increased operational expenses from expediting delayed items
    • Poor customer experiences from inaccurate or missing product details
    • Customer dissatisfaction from not finding advertised products on the website